A milestone moment for “our” Master Program! After five years of development, the very first cohort of the Master Sport Business & Leadership (AUAS) kicked off in September. Last week they embarked on their first-ever field trip to Lausanne—the global hub of international sports governance.
From insightful visits to the IOC, FIBA, UEFA, and ECA, our students experienced firsthand how key decisions shape the world of sports – and beyond. Engaging with industry leaders, they gained unique perspectives that will fuel their journey as future sports professionals.
A huge thank you to all the inspiring speakers who shared their expertise, and to our dedicated team for making this milestone experience a reality. This trip reinforced what we already knew: Lausanne truly is the capital of international sport.
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