The most successful organizations in elite sport not only excel in sporting performance, but also in the areas of marketing, finance and innovation. Examples of this are the All Blacks Rugby Team, the New York Yankees and – closer to home – the Den Bosch Dames 1 hockey team. The business community can learn a lot from the ‘winning culture’ that these sports clubs cultivate and propagate. Training institute SportsinQ therefore introduces the Corporate High Performance Programmes. With these programmes, companies can optimize their team performance through lessons from elite sport.
The programmess have been developed in collaboration with top sports experts, Olympic athletes and academics from, among others, the University of Oregon, Loughborough University, Nyenrode Business University and the Amsterdam University of Applied Sciences. They offer companies insight to recognize hidden potential, further develop it and thus grow sustainably as an organization.
A healthy attitude towards “going for gold”
The Netherlands dropped from fifth to ninth place on the Global Competitive Index in 2024. In today’s highly competitive global economy, companies face major challenges in the areas of leadership, innovation and team dynamics. Here, elite sport offers useful lessons to help companies realize their full potential while maintaining a healthy balance sheet.
Bartel Berkhout, founder and director of SportsinQ, emphasizes: “Elite sport is all about finding the right balance between performance and well-being. Going for gold is great, as long as it gives you energy and happens in a healthy relationship with your private life. In business we see an increase in stress and burnout. Just like top athletes, employees within the Corporate High Performance Programs learn to strengthen their mental resilience, push their limits and at the same time guard their boundaries. Our programs help companies apply this balance and inspire their teams to achieve peak performance, while building their own legacy. This contributes to pride, job satisfaction and solidarity within the organization.”
Winning culture
With increasing pressure on business, it is more important than ever to focus not just on survival, but also on excellence. The discipline and strength of successful top sports teams provide companies with valuable insights. Including how to create a culture in which employees want to get the best out of themselves. In the Corporate High Performance Programs, participants work on creating a working environment in which continuous learning, improvement and sharing knowledge are central. Managers, teams and high-potentials receive both theoretical knowledge and practical tools to implement this ‘winning culture’ sustainably. We are working on better team dynamics, stronger leadership and greater innovative power. This enables companies to perform better sustainably, innovate faster and collaborate more efficiently, so that they can work competitively on growth in an ever-changing market. In this way, organizations build a powerful culture that not only improves performance, but is also meaningful for employees in terms of health, vitality and meaning.
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